Related Resources


  1. Pike I, Richmond S, Rothman L, Macpherson A (eds.) (2015). Canadian Injury Prevention Resource. Parachute, publisher: Toronto, ON.
  2. French, J., Balir-Stevens, C., McVey, D., Merritt, R. (2010). Social marketing and public health: Theory and practice. Oxford, Oxford University Press.
  3. Smith, W. A. (2006). Social marketing: an overview of approach and effects. Injury Prevention, 12: i38-i43. doi: 10.1136/ip.2006.012864
  6. Storey, J.D., Saffitz, G.B., & Rimón, J.G. (2008). Social marketing. In K. Glanz, B.K. Rimer, & K. Viswanath (Eds.), Health behaviour and health education: Theory, research and practice fourth edition (pp. 435-464). San Francisco, CA: Jossey-Bass A Wiley Imprint.